Discurso político e polarização do contrato de comunicação: encenação do ato de linguagem em postagem no Facebook

Abstract

This research addresses political discourse in the context of the 2022 presidential elections. The objective is to describe and analyze the possible interpretations that arise from the discursive strategies and identification images staged in the meaning of left-wing and right-wing political positions, manifested in the communication contract on the social network Facebook, during the period of the 2022 Brazilian presidential election. For the theoretical-methodological application, the Semiolinguistic Theory of Charaudeau (2005, 2017, 2019a, 2019b, 2020), Emediato (2022) is used in interface with Political Discourse according to Charaudeau (2018, 2020, 2022), Soares (2022), Tarouco and Madeira (2013) and Bobbio (1995). This is an applied, exploratory and descriptive research; bibliographic and documentary with a qualitative approach in its analysis. The corpus consists of a post made on Facebook by a random user, and the respective resulting comments, from October 1 to 31, 2022, during the presidential election phase, which reflected markedly left-wing and right-wing political positions. The results reveal that, despite opposing ideologies, left-wing and right-wing discourses share similar discursive strategies, through the projection of an ethos of identification. In the research carried out, it is evident that strategies of capturing and projecting images that aim at identification via desired and shared common values ​​predominate in political discourse, since the political game is based on the need to appear credible and dissociated from the discourse to which it opposes.